Strategy & positioning
Category positioning, token and launch narratives, message architecture and the market thesis every channel works from.
Positioning / Narrative / GTMWeb3 marketing / creative / distribution
Make the market
move.
Shoji builds the narrative, creative and distribution systems that turn ambitious Web3 products into category leaders.
Strategy · Social · KOLs · Community · PR · Partnershipshello@shoji.io
Clients across the prior team
100+Web3 brands worked with across the prior team
A founder-only view of the prior team's published client history and case records. Final public use will be confirmed before launch.[01]
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Why the model matters
Attention is easy to rent. Market conviction has to be built.
The connected model
Positioning, brand, social, KOLs, community, PR, partnerships and paid distribution work from the same brief. No account-manager relay and no fragmented agency stack.
The network behind the work
The right people,
already in reach.
Shoji coordinates creators, communities, media, ecosystem partners and market-facing conversations around the same launch rhythm.
One growth
objective
objective
What we do
One system from thesis to market.
Brand, social & motion
Campaign worlds, daily social, long-form content and motion systems that stay recognisable at feed speed.
Identity / Content / VideoKOLs & community
Creators, ambassadors, Spaces and communities activated around a reason to care, not a rented impression target.
KOLs / Spaces / CommunityPR, partners & paid
Media, ecosystem partners, paid growth and warm market routes coordinated around one campaign objective.
PR / Partnerships / PaidLaunches & new markets
A senior campaign desk for token launches, product launches and regional expansion, from plan through live execution.
Launch / Market entry / GrowthHow Shoji works
Senior-led from the first market read through live execution.Read the market
Find the real reason attention, trust or conversion is stalling.
Build the system
Align the message, campaign world, channels and people around one objective.
Launch together
Run content, creators, community, PR and partnerships from one live desk.
Scale the signal
Keep the routes that create movement and compound them across the market.
Choose the operating depth the market moment demands.
Every engagement begins with a senior market read. The difference is how far Shoji carries the system into execution.
Market Thesis Sprint
Find the position the market can repeat before campaign spend starts.
Built for
Pre-launch products, narrative resets and teams entering a new category.
What leaves the room
- Category thesis
- Message architecture
- Channel design
- 90-day plan
Flagship launch mandate
Launch System
One senior operating desk for the launch, from first narrative through live distribution.
Built for
TGE, mainnet, product and ecosystem launches where every market-facing channel has to land together.
What leaves the room
- Strategy and campaign identity
- Content and motion system
- Creators, PR and community
- Partnerships, paid and reporting
Embedded Growth Partnership
A senior Web3 growth function that keeps strategy, creative and distribution moving every week.
Built for
Protocols, exchanges and ecosystems with an active roadmap and recurring growth targets.
What leaves the room
- Senior growth leadership
- Rolling campaign calendar
- Creative and distribution desk
- Measurement and market reads
Not sure which mandate fits? Start with the market problem.
Discuss a mandateSelected founding-team work
Selected experience.
Publicly presented outcomes from work delivered before Shoji Labs. Source records are available for founder diligence.
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Community, creators and launch$1.6M
secondary sales in 7 days, publicly presented
Sold out in 1.5 minutes · 20K+ followers · 5M impressions[02]
Web3 launch and cross-channel growth60K+
marketplace sign-ups publicly presented
Six-figure revenue attributed to KOLs, UGC and cross-channel engagement[03]
Partnerships, fundraising and community$150K
angel and KOL investment publicly presented
100+ strategic partnerships · 40+ Twitter Spaces · 40K+ followers[04]
Launch reach and market growth2.5×
website traffic increase publicly presented
50K+ followers · $100K secured · weekly Twitter SpacesPrior team feedback
Proof with a name behind it.
Public feedback from engagements completed before Shoji. Publication remains subject to contributor and client permission.[01]“Sold out Archies in 1.5 minutes, with secondary sales hitting $1.6M in 7 days.”
[02]“They feel more like part of our team than an agency.”
Start with
the brief.
Send the project, launch date, target markets, current traction and the result the campaign must achieve. A senior Shoji lead will review it.